Return analytics
Why things come back, where the margin leaks, and which SKUs to fix before the next drop.
Return rate · trailing 12mo
31%
↓ −4pp vs prior period
Refunded value · YTD
€78,920
−€6,200 vs forecast
SKUs above 35% return rate
3
+1 vs last month
Cross-border share
40%
DE + BE + FR combined
Return rate · 12 months
Net of approved exchanges. Q4 spike is winterwear; January refund peak follows the holiday window.
Highest-return SKUs
Sorted by return rate · last 90 days
Linen blazer · oat is your highest leak. 41% return rate, 2× brand average.
Why customers return
All SKUs · last 90 days
60% of returns trace to fit/sizing. Worth a size-chart sprint before the FW '26 drop.
Size × week · return rate heatmap
Where in the size curve returns concentrate, week by week. Hot cells = re-train sizing or pull from listing.
Linen blazer · oat
Returns by destination country
Includes the OSS-VAT bucket each return was credited to. Cross-border returns make up 40% of refund value but 80% of bookkeeping complexity.
OSS-VAT correctly applied